Christmas is coming!

by Laura Ellis on Monday, November 29, 2010

For me back in England, one of the biggest indicators of the arrival of the Christmas season is the Coca Cola TV advert, and thus upon receiving a message from my sister last night about said advert, I felt it only right that the preparations for my holiday season begin!

However according to various news features, Spain's Coca Cola is actually Cava, and this year, Shakira has announced that she has recently filmed this years emission in Barcelona..

Not only will this highly anticipated advert mark the start of the festive season for many, but it has meant a donation of 500.000€ by the company Freixenet to her charity. The money will be used to build two schools, one in Haiti and the other in Colombia, thus allowing under-privileged children their own christmas present and the right to education.

Not only, however, will Freixenet be making this donation, but they have also promised to make a documentary about her work as regards her Pies Descalzos foundation, including more information on the six schools that it currently manages in Colombia.

Traditionally Freixenet has always hired a well-known star for its annual Christmas advert, beginning with Liza Minelli in 1977, and featuring stars such as Gene Kelly and Raquel Welch. However recent years, due to a lack of funds, less costly stars have been used including the Spanish syncronised swimming team, whose advert was repeated two years running.

shakira, freixnet


Keywords: Spain,christmas,freixenet

Comments

1 » Anonymous (on Wednesday, December 01, 2010) said:

Interesting post.  Thumbs up to Shakira.  Havent seen the Coca Cola ad yet.  Have you tried the Cava in Spain - its much nicer than champagne.  Hope to free up some time to start thinking about the festive season soon.